Dr. Hans Diehl
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  HOW TO MARKET CHIP - A Web Deployed Workshop

Workshop Content Overview

  1. What is marketing?
  2. Marketing TOOLBOX - with samples and downloads
  3. The power of team work
  4. Building your marketing plan
  5. Executing your plan
  6. Post CHIP initiatives
  7. Appendix: Further information on marketing CHIP
View Presentation on
How to Market Chip
 
 


The Anatomy of Persuasion

1.0   What is Marketing
  1. Knowing how to effectively communicate the benefits of CHIP to prospects
  2. Knowing and choosing which mediums to communicate your message through
  3. Feeling confident and able to move people to a decision to choose your product



Marketing Tools box

2.0    Becoming Familiar with your Marketing & Sales Tool Kit
  1. Press releases: Written articles that can be send to your local media for publishing.
  2. Ad samples: Newspaper advertising.
  3. Post card: For mail outs (with blanks for imprint).
  4. Poster: For display in strategic locations (with blanks for imprint).
  5. Brochure: and plastic stands. Display in strategic locations (with blanks for imprint).
  6. Community Service Announcements: For free announcement sections in your local media.
  7. Radio advertisements.
  8. Speaking opportunities.
  9. Outdoor signs.  
  10. Email broadcasting: To prospects with video streaming attachments.

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The Power of Teamwork  

3.0    The Human Elements of Successful Marketing & Sales

    A.  Effective Leadership
  • Who is the leader? Choose a leader who has proven leadership skills.
  • Who is the assistant leader?        
  • Who is your support team? Choose a minimum two.
  • Job descriptions: Be clear on responsibilities and time commitments.  

    B.  Conducting Successful Meetings
  • Weekly team meetings—communicates vital information, maintains clarity, and a strong team moral.
  • Weekly agenda and actions items. The written word ensures accountability.
  • When to meet in person and when to use teleconferencing calls (use www.freeconference.com).
  • Use the web and emails in meetings.

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4.0    Building Your Marketing Plan 

Why is Planning Important?

When people take time to work through the processes of planning, the probability of succeeding increases. Planning is about working through the details of your projects before you execute. If you were to build a house you would develop the blueprints and when you're satisfied that all the details are covered you execute construction in the field. Studies have proven that 90% of businesses that have failed had no form of business planning in place. In other words people who directly launched into their project without going through the mental processes of a simple plan have a high probability of not reaching their intended goals.

Take the time to discuss each item in this marketing plan template by printing out the template and discussing it with your team in one or two short meetings. Fill in each blank in the determined action column and the action date. When completed this marketing plan is a simple and effective plan to ensure maximum attendance. (print pdf)


Marketing Plan Template (fill in the blanks):

Marketing Initiative to Determine Action By/Date Decided Upon Action
1.0 Who is best qualified to be the Marketing Team Leader and the assistant    
2.0 List your Marketing & Sales team members. Min two in total    
3.0   What geographic area you will target    
4.0   What is a realistic attendance number for your city and budget: 30, 40, 50,60,70+    
5.0   What is your marketing budget and how to raise money through sponsors. A general number is 20-30 % of your total revenue      
6.0    Raising  money to cover your budget.
Can your marketing budget come from your
Evangelism budget? 		   
7.0   Determining marketing tools you will use from the marketing tool box:         
 
  1. Press releases: Written articles that can be send to your local media for publishing.
  2. Ad samples: Newspaper advertising.
  3. Post card: For mail outs (with blanks for imprint).
  4. Poster: For display in strategic locations (with blanks for imprint).
  5. Brochure: and plastic stands. Display in strategic locations (with blanks for imprint).
  6. Community Service Announcements: For free announcement sections in your local media.
  7. Radio advertisements.
  8. Speaking opportunities.
  9. Outdoor signs.  
  10. Email broadcasting: To prospects with video streaming attachments.
  11. Monthly Chip Teleconference lectures by Dr Hans Diehl.    
  12. Promoting CHIP through parish members, who have a community of influence. 
  13. Mobilizing your alumni, to share there experience in their community of influence.  
    
  Garnering support from your alumni by having them distribute brochures to friends and co- workers    
  Arranging for radio interview with Dr Diehl: (Call CHIP office to schedule)    
  Distribute emails that are linked to video streaming at www.chiphealth.com    
8.0   Determining your venue for information sessions    
9.0    Determine the person with the skills to lead information sessions    

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Executing Your Plan

5.0    Executing the Marketing Plan      
    A. Preparing Your Team:
    • Determining roles for leaders, assistant leaders and team members.
    • Setting your weekly meeting times and having your first meeting.
    • Completing proper agenda, action items and distributing.

    B. Ordering Your Marketing Materials
    • This should be done three months before your first information start date.
    • Determine volume of marketing materials required.
    • Order your marketing materials (Call your CHIP head office 1-(909)796-7676).

    C. Initiating all Determined Promotions and Advertising Initiatives
    • Initiating all marketing listed in your plan.   
    • Make a bulletin in a personal announcement at church.
    • If you have alumni provide them with marketing material and request they reach out to their friends.
    • Initiate other initiatives listed on your marketing plan

    D. Establish Good Telephone Communications for Incoming Calls & Returning Messages

    E. Conducting Effective Information Sessions
    • Choose the right person to facilitate. They require the ability to sell.    
    • Use the introduction DVD .
    • This is the opportunity to get commitments.

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6.0   Post CHIP Initiatives
  1. Collect email addresses.
  2. Distribute email newsletters.
  3. Monthly tele-seminars alumni support meetings with Dr Diehl (see www.chiphealth.com to register).
  4. Alumni becomes a vital force in your marketing. Build a strong alumni program.

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7.0    APPENDIX: Click here for further Information on marketing CHIP
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